Client acquisition may sound complex, but it can actually be a very simple process to understand. And small business owners should find comfort in knowing that there are a variety of ways to acquire new customers and grow an online business.
A good way to look at the whole picture is to look at yourself as a relationship manager. As a relationship manager, you maintain a balance, tending to both sides of the equation. And in order to attract a potential client, to begin your relationship, youve got to look at a variety of different mediums, including search engines, email marketing and banner placements.